With my book completed, I decided to work more on the Promotional bits to go alongside it, including the charity campaign to raise awareness of the issue of homelessness. This campaign is aimed at an audience a little older than the book itself, targeting school age children and their parents. The picture book is suitable for children of younger ages, including those as young as early readers, being for age 2 and above.
I've created a rough mock-up of a display stand to communicate my ideas for how this would be presented.
The campaign would involve a display stand, set out with three panels featuring my slogan 'Don't Judge a Book by it's Cover' - which is one of the messages communicated in my picture book. The stand would also include my two posters which I have designed to include different angles to that in my picture book, to create a more dramatic effect.
Handed out at the stand would be flyers that encourage people and their kids to help in any way they can, detailing the methods in a list.
The stand would also give out stickers to the generous people and children who help out, and these stickers I have designed to feature my character and be somewhat desirable to little children.
The stand would also have copies of 'Man's Best Friend' available for purchase, with 10% of each sale going towards Help the Homeless.
This is the design on the flyers. It was drawn up in ProCreate with the text added in Photoshop. These flyers would be printed in bulk and handed out at the promotion stand.
These are my two posters. These would be on display at the stand and could also be used on webpages to spread word of the book and how it aims to tackle the homeless crisis. These posters would be printed oh high quality paper in A3 size.
These are my character design stickers that would be handed out at the stand to people and children who donate or help out with the charity.
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